Very well thought out article on Marketing. Thanks!
I practice and discuss this with prospects and clients every day so I found it very fitting, informative, and important to share as lack of these four M’s often lead to the demise of your business. Don’t let these four M’s Manhandle you!!
4 M’s of Small Business Marketing
Marketing is the engine of your small business. Without marketing you’re just someone with a shingle out hoping people with stop by your store, website or ring your phone. We all know hope is not a strategy. The essence of marketing starts with positioning your business as a solution for a specific niche customer. Once you have a detailed customer profile, you then develop ways to attract the attention of that customer. If you start by building a relationship without trying to sell, you can develop an intimate…
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